Google Taking Action on Organic Search Results for Drug & Alcohol Treatment Keywords?

For far too long, disreputable treatment centers and lead generators had been using AdWords to take advantage of people seeking help for drug and alcohol abuse. When Google decided to start restricting ads targeting drug rehab-related keywords in September 2017 (one week after this article on The Verge by Cat Ferguson came out), the decision was celebrated by many. While it was great to see Google finally taking action on the ads, the question was now, “How are the organic search results for these keywords?” Continue reading “Google Taking Action on Organic Search Results for Drug & Alcohol Treatment Keywords?”

What Is Advanced Verification for AdWords?

Google is requiring all advertisers promoting locksmith and garage door services in the United States to pass Advanced Verification. If they don’t pass, they will no longer be eligible to use AdWords or AdWords Express to advertise their services on Google. And if they’re in one of the current Local Services ads markets, they will be ineligible to participate in that too. Continue reading “What Is Advanced Verification for AdWords?”