Current Google Local Services Ads Markets & Verticals

As Google Local Services continues to spread into new markets and verticals it becomes more difficult to keep track of it all. I put this together to help.

UPDATE 7/30/2020 – Google Local Services Ads are now available nationwide in the United States for the following verticals:

  • Appliance repair services
  • Bankruptcy law services
  • Business law services
  • Carpenter services
  • Carpet cleaning services
  • Cleaning services
  • Contract law services
  • Countertop services
  • Criminal law services
  • Disability law services
  • DUI law services
  • Electricians
  • Estate lawyer services
  • Family law services
  • Fencing services
  • Junk removal services
  • Financial planning services
  • Flooring services
  • Foundations services
  • Garage door services
  • HVAC
  • Immigration lawyer services
  • IP law services
  • Labor law services
  • Landscaping services
  • Lawn care services
  • Litigation law services
  • Locksmiths
  • Malpractice law services
  • Movers
  • Pest control services
  • Personal injury law services
  • Plumbers
  • Real estate law services
  • Real estate services
  • Roofers
  • Siding services
  • Tax law services
  • Tax services
  • Traffic law services
  • Tree services
  • Water damage services
  • Window cleaning services
  • Window repair services
These categories are being tested in a few US markets:

  • Architecture services
  • Event planning services
  • Interior design services
  • Photography services
  • Videography services

And these 4 are available across most of Canada:

  • Electrician
  • HVAC
  • Locksmith
  • Plumber

The following is not a complete list but provides examples of how much leads cost in Local Services based on market and business category:

2 Replies to “Current Google Local Services Ads Markets & Verticals”

  1. Thanks for the list Tom. In keeping with their rush to bring half-baked products to market, I see that “pet boarding” in the dallas area has no businesses signed up. What’s worse, all the non-paying businesses listed are pet sitters, NOT boarding facilities. Humorous to say the least.

    Not sure who’s making these kind of decisions out there, but I’m quite sure they’d have much more success if they just put a little bit of thought into things. It’s not like they have to beat competitors to the market with this product.

    1. LSA categories have been a cluster so far. Early on we saw plumbers being served for “sprinkler repair,” which most plumbers won’t even touch.

      The good news is, as long as local service ads can’t get their crap together, businesses still need our help to make sense of it all.

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