Google Local Services Ads, a pay-per-lead advertising platform that has been available to several business types in the United States and Canada for a few years now appears to be expanding to additional countries.Continue reading “Google Local Services Ads Expanding to Several New Countries”
I first spotted the option to upgrade a Google My Business listing near the end of July 2020 while looking in the GMB dashboard of an HVAC contractor. The main feature of the upgrade, at the price of $50/month, is the ability to display the Google Guaranteed badge directly on a Google My Business listing (aka Business Profile). Previously, the badge could only be found on a Google Local Services ad.Continue reading “Google My Business Upgrade”
The detail profile view on desktop for a Google Screened business in Local Services ads was recently overhauled. There are more visual features and a contact form on the right side where a user can select a service type and request either a text or email from the business. This was previously a pop-up form (and still is if your screen isn’t wide enough). There is also an embedded map of the physical location you can click on to get directions near the bottom of the profile now:Continue reading “Google Screened Local Services Ads Profile Update”
Google has launched or is at least testing the ability for users to request quotes from multiple businesses on mobile search. A “Request Quotes” button may appear above the 3-pack for search queries specific to certain business categories. The category types involved that I have noticed are a few of the main categories in Local Services ads (along with house painters) but this is a Google My Business feature, not LSA.
Google Local Services Ads for attorneys, real estate agents and financial planners have been present in the San Diego and Houston areas since May 2019, but something absent from these listings has been a Google Guaranteed badge or something to indicate which businesses have passed Google’s screening process. The solution Google has come up with is called “Google Screened“.
Google recently expanded Local Services ads nationwide (United States) for 14 verticals:
Google Local Services ads are showing in a couple metro areas now for estate planning attorneys, immigration attorneys, financial planners and real estate agents.
One dilemma businesses in Local Services face is trying to decide where to ask customers to leave a review on Google. Should they send them to their Google My Business listing or their Google Local Services ad?
The various checks that are required to get into Local Services Ads varies by business category. I put this together to try to help sort through it all.
All businesses must meet business license and owner license requirements specific to the state/province they’re in, if applicable. Continue reading “Google Local Services Ads Checks by Category”
Within the Local Service ad unit, Google is now showing typical prices in the area for many common home services: Continue reading “Local Services Ad Unit Showing Typical Prices for Common Home Services”