Google has launched or is at least testing the ability for users to request quotes from multiple businesses on mobile search. A “Request Quotes” button may appear above the 3-pack for search queries specific to certain business categories. The category types involved that I have noticed are a few of the main categories in Local Services ads (along with house painters) but this is a Google My Business feature, not LSA.
Google Local Services Ads for attorneys, real estate agents and financial planners have been present in the San Diego and Houston areas since May 2019, but something absent from these listings has been a Google Guaranteed badge or something to indicate which businesses have passed Google’s screening process. The solution Google has come up with is called “Google Screened“.
Google recently expanded Local Services ads nationwide (United States) for 14 verticals:
Google Local Services ads are showing in a couple metro areas now for estate planning attorneys, immigration attorneys, financial planners and real estate agents.
One dilemma businesses in Local Services face is trying to decide where to ask customers to leave a review on Google. Should they send them to their Google My Business listing or their Google Local Services ad?
The various checks that are required to get into Local Services Ads varies by business category. I put this together to try to help sort through it all.
All businesses must meet business license and owner license requirements specific to the state/province they’re in, if applicable. Continue reading “Google Local Services Ads Checks by Category”
Within the Local Service ad unit, Google is now showing typical prices in the area for many common home services: Continue reading “Local Services Ad Unit Showing Typical Prices for Common Home Services”
Google Local Services ads are pay per lead. Depending on the vertical and market, the cost per lead can be anywhere from $5 to $139. Overall, the average cost per lead is around $23. Continue reading “How Much Do Leads Cost In Google Local Services Ads?”
As Google Local Services continues to spread into new markets and verticals it becomes more difficult to keep track of it all. I put this together to help. This is only showing markets that have already launched but is not completely up to date. Continue reading “Current Google Local Services Ads Markets & Verticals”
By the end of 2017, Google had expanded to around 30 markets in what I refer to as the core Local Services ads categories (plumbers, electricians, HVAC contractors, garage door companies, and locksmiths). Continue reading “Google Local Services Ads – New Countries & Verticals Coming Soon?”