Google Local Services Ads Expanding to Several New Countries

Google Local Services Ads, a pay-per-lead advertising platform that has been available to several business types in the United States and Canada for a few years now appears to be expanding to additional countries.

Countries where Local Services will be available

  • Austria
  • Belgium
  • Canada (already present in a few verticals)
  • France
  • Germany
  • Ireland
  • Italy
  • Netherlands
  • Spain
  • Switzerland
  • United Kingdom
  • United States (already present in numerous verticals)

Business categories impacted by Local Services Ads in the new countries

The business types in the new countries and Canada include:

  • Appliance repair services
  • Carpet cleaning services
  • Cleaning services
  • Electricians
  • Garage door services
  • HVAC (heating or air conditioning)
  • Junk removal services
  • Lawn care services
  • Removals
  • Pest control services
  • Plumbers
  • Roofers
  • Tree services
  • Water damage services
  • Window cleaning services
  • Window repair services

Four business types have already been available in Canada: Electricians, HVAC Contractors, Locksmiths and Plumbers before this expansion. The countries just added will have sixteen business types total while Canada will expand to seventeen (it’s also available for Locksmiths there).

All of these business types are in the Home Services grouping of Local Services ads so these are “Google Guaranteed” listings. This expansion does not include any “Google Screened” business types (legal, real estate, financial).

Lifetime coverage limits for Google Guaranteed claims vary a little by country:

  • United States: $2,000
  • Canada: CAD $2,000
  • United Kingdom: GBP £1,500
  • Ireland: EUR €1,500
  • Spain: EUR €1,500
  • France: EUR €1,500
  • Italy: EUR €1,500
  • Netherlands: EUR €1,500
  • Germany: EUR €1,500
  • Austria: EUR €1,500
  • Belgium: EUR €1,500
  • Switzerland: CHF ₣2,000

Features of Local Services Ads that apepar to be exclusive to US & Canada include:

  • Messaging leads
  • Disputing charged leads
  • The ability to ask for reviews
  • The listings appearing for Google Assistant searches

How to get started with Google Local Services

Update 9/25/20: The new countries were just added to the self signup form.

Businesses interested in signing up should check the Google Local Services ads homepage for more information. They can call the phone number listed there or click on the ‘Get Started’ button to see if their country and category are showing as available.