Within the Local Service ad unit, Google is now showing typical prices in the area for many common home services: Continue reading “Local Services Ad Unit Showing Typical Prices for Common Home Services”
How Much Do Leads Cost In Google Local Services Ads?
Google Local Services ads are pay per lead. Depending on the vertical and market, the cost per lead can be anywhere from $5 to $139. Overall, the average cost per lead is around $23. Continue reading “How Much Do Leads Cost In Google Local Services Ads?”
Current Google Local Services Ads Markets & Verticals
As Google Local Services continues to spread into new markets and verticals it becomes more difficult to keep track of it all. I put this together to help. Continue reading “Current Google Local Services Ads Markets & Verticals”
Google Local Services Ads – New Countries & Verticals Coming Soon?
By the end of 2017, Google had expanded to around 30 markets in what I refer to as the core Local Services ads categories (plumbers, electricians, HVAC contractors, garage door companies, and locksmiths). Continue reading “Google Local Services Ads – New Countries & Verticals Coming Soon?”
A Look at Customer Reviews on Local Services ads
Customer reviews on Local Services ads are important. Not only because they’re one of the few items a potential customer will see on the ad, they’re also listed as one of the ranking factors for the Local Services unit.
Continue reading “A Look at Customer Reviews on Local Services ads”Local Services Ads vs Advanced Verification
Local Services Ads
Who? HVAC contractors, plumbers, electricians, locksmiths, and garage door companies* that want to participate in paid Local Services ads Continue reading “Local Services Ads vs Advanced Verification”
Does the City on a Google Local Services Ad Indicate the Actual Location of the Business?
On the initial view of a Local Services ad you will see the following information for each business: Continue reading “Does the City on a Google Local Services Ad Indicate the Actual Location of the Business?”
Pay-to-Play Local Search Will Be Increasing Thanks to Google Assistant
Search results from Google Assistant saw a significant change recently for many home service related searches. Instead of providing a local 3-pack result, Google Assistant is taking users through a much different journey to connect them with a prescreened contractor: Continue reading “Pay-to-Play Local Search Will Be Increasing Thanks to Google Assistant”