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Tom Waddington

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Category: Google Local Services Ads

Posted on December 14, 2018May 28, 2019

Google Local Services Ads Checks by Category

The various checks that are required to get into Local Services Ads varies by business category. I put this together to try to help sort through it all.

All businesses must meet business license and owner license requirements specific to the state/province they’re in, if applicable. Continue reading “Google Local Services Ads Checks by Category”

Posted on August 23, 2018August 24, 2018

Local Services Ad Unit Showing Typical Prices for Common Home Services

Within the Local Service ad unit, Google is now showing typical prices in the area for many common home services: Continue reading “Local Services Ad Unit Showing Typical Prices for Common Home Services”

Posted on August 15, 2018August 5, 2024

How Much Do Leads Cost In Google Local Services Ads?

Google Local Services ads are pay per lead. Depending on the vertical and market, the cost per lead can be anywhere from $5 to $139. Overall, the average cost per lead is around $23. – Note that this was back in 2018. Lead costs have increased dramatically over the past few years.

Continue reading “How Much Do Leads Cost In Google Local Services Ads?”
Posted on July 17, 2018July 30, 2020

Current Google Local Services Ads Markets & Verticals

As Google Local Services continues to spread into new markets and verticals it becomes more difficult to keep track of it all. I put this together to help. Continue reading “Current Google Local Services Ads Markets & Verticals”

Posted on April 19, 2018August 24, 2018

Google Local Services Ads – New Countries & Verticals Coming Soon?

By the end of 2017, Google had expanded to around 30 markets in what I refer to as the core Local Services ads categories (plumbers, electricians, HVAC contractors, garage door companies, and locksmiths). Continue reading “Google Local Services Ads – New Countries & Verticals Coming Soon?”

Posted on March 12, 2018November 19, 2020

A Look at Customer Reviews on Local Services ads

Customer reviews on Local Services ads are important. Not only because they’re one of the few items a potential customer will see on the ad, they’re also listed as one of the ranking factors for the Local Services unit.

Continue reading “A Look at Customer Reviews on Local Services ads”
Posted on February 19, 2018August 24, 2018

Local Services Ads vs Advanced Verification

Local Services Ads

Who? HVAC contractors, plumbers, electricians, locksmiths, and garage door companies* that want to participate in paid Local Services ads Continue reading “Local Services Ads vs Advanced Verification”

Posted on January 2, 2018August 24, 2018

Does the City on a Google Local Services Ad Indicate the Actual Location of the Business?

Google Local Services ads

On the initial view of a Local Services ad you will see the following information for each business: Continue reading “Does the City on a Google Local Services Ad Indicate the Actual Location of the Business?”

Posted on December 15, 2017August 24, 2018

Pay-to-Play Local Search Will Be Increasing Thanks to Google Assistant

Search results from Google Assistant saw a significant change recently for many home service related searches. Instead of providing a local 3-pack result, Google Assistant is taking users through a much different journey to connect them with a prescreened contractor: Continue reading “Pay-to-Play Local Search Will Be Increasing Thanks to Google Assistant”

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