Customer reviews on Local Services ads are important. Not only because they’re one of the few items a potential customer will see on the ad, they’re also listed as one of the ranking factors for the Local Services unit.
Local Services Ads
Who? HVAC contractors, plumbers, electricians, locksmiths, and garage door companies* that want to participate in paid Local Services ads Continue reading “Local Services Ads vs Advanced Verification”
On the initial view of a Local Services ad you will see the following information for each business: Continue reading “Does the City on a Google Local Services Ad Indicate the Actual Location of the Business?”
Search results from Google Assistant saw a significant change recently for many home service related searches. Instead of providing a local 3-pack result, Google Assistant is taking users through a much different journey to connect them with a prescreened contractor: Continue reading “Pay-to-Play Local Search Will Be Increasing Thanks to Google Assistant”