By the end of 2017, Google had expanded to around 30 markets in what I refer to as the core Local Services ads categories (plumbers, electricians, HVAC contractors, garage door companies, and locksmiths). Continue reading “Google Local Services Ads – New Countries & Verticals Coming Soon?”
Pay-to-Play Local Search Will Be Increasing Thanks to Google Assistant
Search results from Google Assistant saw a significant change recently for many home service related searches. Instead of providing a local 3-pack result, Google Assistant is taking users through a much different journey to connect them with a prescreened contractor: Continue reading “Pay-to-Play Local Search Will Be Increasing Thanks to Google Assistant”