Google has launched or is at least testing the ability for users to request quotes from multiple businesses on mobile search. A “Request Quotes” button may appear above the 3-pack for search queries specific to certain business categories. The category types involved that I have noticed are a few of the main categories in Local Services ads (along with house painters) but this is a Google My Business feature, not LSA.
One dilemma businesses in Local Services face is trying to decide where to ask customers to leave a review on Google. Should they send them to their Google My Business listing or their Google Local Services ad?
Customer reviews on Local Services ads are important. Not only because they’re one of the few items a potential customer will see on the ad, they’re also listed as one of the ranking factors for the Local Services unit.